unfinished business

The operator-led podcast for consumer brands

Profit is hot.
Let's talk about it.

Hosted by the operators behind Hulken, Unfinished Business goes beyond the highlight reel. We're talking real numbers, big wins, expensive mistakes, and what it actually takes to build a brand that makes money.

Unfinished Business podcast cover

Built by operators. For operators.

MAKE IT MAKE MONEY✦CASH FLOW IS MY LOVE LANGUAGE✦MORE MARGIN. LESS DRAMA.✦LOVE ME LIKE A REPEAT CUSTOMER✦TALK DIRTY TO ME ABOUT MARGINS✦SOLD OUT > BURNOUT✦REPEAT PURCHASE ENERGY✦PROFIT IS HOT✦MAKE IT MAKE MONEY✦CASH FLOW IS MY LOVE LANGUAGE✦MORE MARGIN. LESS DRAMA.✦LOVE ME LIKE A REPEAT CUSTOMER✦TALK DIRTY TO ME ABOUT MARGINS✦SOLD OUT > BURNOUT✦REPEAT PURCHASE ENERGY✦PROFIT IS HOT✦

Recent episodes

Who's been at the table

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The numbers speak.

Season 2, first month

2.4M+

views & impressions in Season 2's first month

771K

Instagram views

323K

accounts reached, 100% organic

73%

of our audience are women

Meet the hosts

Lee Rotenberg and Alex Schinasi, hosts of Unfinished Business

Lee Rotenberg

Chief Revenue Officer
Hulken

Alex Schinasi

Co-founder & President
Hulken

We don't just talk business.
We build it.

Together, Lee and Alex co-founded and sold two SMB SaaS companies before bringing their tech-startup mentality to consumer. Now they're operators at Hulken, building a brand while sitting down with the people doing the same.

We know what happens behind the polished product shots, viral moments, and big retail announcements. That's what we want to talk about.

The merch · Make it make money

Wear your founder energy.

Crewnecks, baby tees, caps and a tote for women who build.

Shop now
In a Relationship Crewneck in Dusty Pink
Profit Is Sexy Crewneck in Dusty Rose
Cash Flow Is My Love Language Crewneck in Heather Grey
Talk Dirty to Me About Margins Crewneck in Carolina Blue
High Margin Energy Crewneck in Chocolate Brown
Make It Make Money Crewneck in Rosewood
Love Me Like a Repeat Customer Baby Tee in Cream
My Ex Had Bad Unit Economics Baby Tee in Butter Yellow
Low Cac. High Maintenance. Dad Cap in Burgundy
Low Cac. High Maintenance. Dad Cap in Navy
Low Cac. High Maintenance. Dad Cap in Butter
My Type? Profitable. Cap in Faded Red
I Don't Chase. I Retarget. Trucker Cap in Navy + Cream
No ROI. No Romance. Cap in Corduroy Brown
Sorry, Is That Gross or Net? Cap in Burgundy
Not to Be Nosy, but What's Your CAC? Tee in Cream
EBITDA Tote in Natural Canvas
COGS Are Not a Feeling Tote in Butter
Low COGS. Expensive Taste. Tote in Butter
Revenue Is Cute. Profit Is Hot. Tote in Washed Black
That's Nice. What Are Your Margins? Tote in Blue Denim