The library

Every playbook

Deep dives with consumer brand operators, plus Alex and Lee breaking down what's working at Hulken right now. Pick a topic and leave with something you can run that week.

Every playbook

The Repeat Customer Playbook: How to Build a $1M Brand

2026 Black Friday Playbook: How You Can Make Millions in Q4

How to Sell Millions in High-Ticket Products

Learn How to Make Millions

How to Go Viral Repeatedly with $0 Marketing

The Minimum Viable Company: How We Run a $50M Brand With Just 7 People

How This CPG Founder Went From a Kitchen Experiment to 7,000 Stores

The Hidden Cost of Scaling Our DTC Brand Without VC Money

How TUSHY Turned a Taboo Category Into One of DTC's Strongest Brands

Going From $50M to $100M: How We Use Partnerships As Our Biggest Growth Levers at Hulken

The DTC Trap That Built Juliet Wine's Retail Empire

What Most DTC Founders Get Wrong About Entering a Crowded Category

The DTC math most founders refuse to do (until it's too late)

Inside Hulken: How Our CBO Built a $50M Community-Led Luxury Brand

How We Built a $50M Consumer Brand with 7 People

How Dylan Munro Invented a New $130M DTC Category and Built a Factory to Protect It

The Bootstrapped DTC Founder's Playbook

Why Most DTC Brands Get Retail Wrong (and How to Fix It)

How to Build a DTC Brand That Actually Lasts

Why the Best DTC Brands Build Slow

Season 2 of Unfinished Business: The Truth About Scaling a Profitable DTC Brand from $0 to $50M

From Side Hustle to Swimwear Empire: The Andie Swim Story

Relationships, Intimacy, and Keeping it Together

How Liz Teich Turned Her Side Hustle Into a Full-Fledged NYC Styling Empire

How to Scale a Brand, Manage Anxiety & Stay Offline

From Ballet to Balenciaga: Victoria Brito's Unfiltered Story

Dating, Branding, and the Power of Being Your Damn Self

We Built a $30M Brand Without VC, and We're Just Getting Started

Meet The Founder Who Posted About Her Period & Built a Brand Gen Z Actually Trusts

What Ballet Can Teach You About Perfection, Feedback, and Not Falling Apart

How to Build a Sex Toy Empire Without Selling Your Soul (or Raising VC)

The Best Startup Advice You'll Ever Hear (And Why You'll Probably Ignore It)

Running Toward Your Dreams

If Your Body Is Screaming at You, Maybe Listen? With Kim Strother

How To Change Your Sex Life From So-So To Spicy

Building

How to Deal

Unlocking the Power of the Pivot: Takeaways from Sarah Schaff's Journey

The Power of Asking for Help: Insights from Katharina Hoeftmann Ciobotaru

Build Your Best Year: How We Dominated 2024 With the Power of Manifestation

The Co-Founder Marriage: How to Find & Keep Your Business Partner(s), With Omri Mendellevich

Purpose, Naivety & the Good Enough Mentality: How to Unlock Early-Stage Growth

How to Channel Badassery In Motherhood, Career & Beyond With Tali Roth

Makeup Artist to Maven: How Rea Ann Silva Built Beautyblender With These 3 Ingredients

The Making of "Unfinished Business"

How to Move On When Your Business Fails

How to Manifest Success: Visualization Techniques

Aaron Schwartz Shares Unconventional Strategies for Closing Your Next Round

The Subtle Art of Showing Off: Lessons in Mastering Your Personal Brand from Patrice Poltzer