The Best Startup Advice You’ll Ever Hear (And Why You’ll Probably Ignore It) with Jonathan Bush

💡 “Give up right before you drown—but only after you’ve had Wim Hof training.” 💡

Jonathan Bush, co-founder of Athena Health and now Zus Health, has seen it all—building a billion-dollar company, taking it public, getting fired, and now starting again from scratch.

In this raw and unfiltered conversation, Jonathan shares:

🚀 The brutal truth about being a founder (and why most people shouldn’t do it)

🛑 How to know when to quit—and when to suffer through the hard part

⚡ The MacGyver vs. The Wolf framework for hiring the right early employees

💰 Why most startups don’t actually fail on the idea—but on execution

🔥 What he learned from getting fired from the company he built from the ground up

If you’re a founder, investor, or just someone trying to survive the chaos of building something from nothing, this is the episode you need to hear.

🔗 Subscribe for more candid conversations on business, leadership, and the startup grind.

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